SWEDISH DISHCLOTH MEGA PUSH
As part of an ongoing zero waste effort at Danica, a hyper campaign featuring Swedish dishcloths was launched. The purpose of this campaign was to increase brand awareness and establish our Swedish dishcloths as the leader amongst the mass of competition.
My role in this project was to plan and coordinate the various assets needed and communicate with the key stakeholders involved. Working with the graphics team, we developed an informational postcard used to send to our leads and the consumer media (influencers, publications, etc.). In addition, I also collaborated with an external videographer to create a promotional video. In developing both marketing assets, I ensured that all content delivered was on-brand and consistent in terms of style, quality and tone of voice.
INFORMATIONAL POST CARD
VIDEO
